Digital Technologies are already transforming and influencing our daily life, societies and business in a big way. Augmented Reality (AR) and Virtual Reality (VR) technologies have served primarily as inspiration for fiction writers and special effect teams till recently. Gradually both these technologies are finding more and more practical applications in the enterprises. Their impact is already being felt in many sectors such as Gaming, Media & Entertainment, training and simulation in education, defense, real estate, financial services, health and retail sector.  Although AR & VR technologies are still nascent but day by day they are finding more and more practical applications in the enterprise and technology’s disruptive potential is being felt in some sectors as dozens of new products have entered in the market.

For organizations looking to build awareness, the first step would be to build a business case for further level of investment in some selective departments where the technology could improve the productivity. PS3G has already undertaken some work in developing AR/VR experience in education, healthcare and entertainment. Contact us if you are looking to explore new realities for business. From our experience we have put together a whitepaper on AR & VR to help you through the journey.