Website SEO Audit

A website SEO audit from PS3G is a fixed-scope review of your site by the engineers who build and fix websites for a living. It covers crawlability and indexing, speed and Core Web Vitals, on-page structure, content gaps, schema markup and local signals, and it ends in a prioritized fix list with the effort and the expected effect of each item. It is the one SEO service we offer for any site, whether we built it or not.

It suits organizations of every size. A founder wants to know why a new site is not showing up. A professional firm wants to know why a competitor outranks it. A marketing team inside a larger company wants an independent technical check before a redesign budget is approved. The audit is the same; the fix list is sized to the site and the team that will act on it.

A fix list, not a 90-page PDF

Most SEO audit services deliver a long document generated by a crawling tool, with every warning the tool can produce and a score at the top. Nobody reads it, nothing gets fixed, and the next audit finds the same problems.

Our technical SEO audit is built the other way around. We run the tools, but we also read the site, the Search Console data and the code, and we throw away the findings that do not matter. What you receive is a short list, ordered by impact and effort, written so that a developer can act on it and a business owner can understand why. If an item needs a code change, we describe the change. If it needs a content decision, we describe the decision.

What the audit covers

Area	What we check	What a finding looks like
Crawlability and indexing	Robots rules, XML sitemaps, canonical tags, redirects and redirect chains, orphan pages, duplicate URLs, pagination, indexed pages that should not be (attachment pages, tag archives, staging copies)	“Sitemap lists 120 URLs; the index contains 310, of which 160 are media attachment pages. Noindex them and remove from the sitemap.”
Speed and Core Web Vitals	Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift from field data and lab tests; image sizes and formats; font loading; render-blocking scripts; caching and hosting	“Hero image is a 3 MB PNG on every page. Convert to WebP at display size and preload it.”
On-page structure	Title tags, meta descriptions, H1 presence and uniqueness, heading hierarchy, internal links, image alt text, thin or duplicated pages	“Theme renders page titles as H2; no page has an H1. Change the template.”
Content and keyword coverage	Which topics the site should rank for, which pages target them, where two pages compete for the same topic, where no page exists, and what competitors cover that you do not	“Five services are described on one page. Each needs its own page with its own title and heading.”
Schema markup	Presence and validity of Organization, Service, Article, FAQ, Breadcrumb, Product and LocalBusiness markup; errors in rich-result testing	“FAQ sections exist on eight pages but none carries FAQPage markup.”
Local signals	Name, address and phone consistency across the site, location pages, LocalBusiness markup, alignment with the Google Business Profile	“Terms page shows an old street address. Footer and schema show the current one. Fix the mismatch.”
Backlinks and off-site	A look at the referring domains for obvious spam or toxic patterns and a recommendation on whether a disavow file is warranted	“Most referring domains are link-farm sites from recent months. Prepare a disavow list.”

How it is done and what you receive

1. Access. You grant read access to Google Search Console and your analytics, and tell us about any known problems and the pages that matter most. If the site is on WordPress or a similar platform, a read-only admin account helps.
2. Crawl and review. We crawl the site, pull Search Console and Core Web Vitals data, test a sample of pages by hand on a phone and a desktop, and review templates and markup.
3. Prioritization. Every finding is scored for impact and effort and sorted. Quick wins are marked so they can be done first.
4. Delivery. A written fix list with the reasoning, a short summary for decision-makers, and a 30-minute walkthrough call where you can ask questions and challenge the priorities.

Request an audit and we will confirm scope and price.

What usually comes out of it

No two sites are the same, but certain findings turn up often enough to describe. Sites built on heavy themes carry render-blocking scripts and oversized images that drag Core Web Vitals down. WordPress sites frequently have attachment pages, tag archives and feeds in the index, diluting what the real pages can do. Many sites have no H1 at all because the theme renders titles differently, or have the same title tag on dozens of pages.

On the content side, the commonest finding is several services or products sharing one page, so none of them can rank on its own. Missing or invalid schema is nearly universal. Local businesses often have address inconsistencies between the footer, the contact page, the legal pages and the Google Business Profile. And sites that have been live for years without attention sometimes carry a backlink profile that needs a disavow file.

From audit to fixes: who does the work

The fix list is written so that any developer can act on it, and many clients hand it to their own team or their existing web vendor. That is a fine outcome.

If you would like us to make the fixes, there are three routes. For a site we already build or maintain, the fixes become part of our ongoing SEO services and website maintenance and support. For a site we do not maintain, we can quote the fixes as a fixed-scope project if the platform and access allow it, or, where the audit shows the site has reached the end of its useful life, scope a website redesign that carries the rankings across. We will tell you which route fits rather than steering you toward the largest one.

Engagement models

• Fixed-scope project. The audit itself: a defined scope, a quoted price, a fix list and a walkthrough call. This is the entry point.
• Managed services. For sites we maintain, the fix list feeds a monthly plan under a defined SLA, with Search Console measurement.
• Dedicated team or staff augmentation. A developer with SEO experience on a monthly basis for larger sites with a long fix list and a content program.
• Advisory. A pre-redesign audit or a second opinion on another vendor’s SEO proposal, with no obligation to use us for the work.

How we start: a first conversation, a short assessment of the site and its Search Console data, a written proposal.

Related services

• SEO services: ongoing technical, on-page, content and schema work for sites we build and maintain.
• Website redesign: when the audit shows the platform or design has reached its limit.
• Website maintenance and support: where fixes and monthly measurement live after the audit.
• All services: web, software, cloud, data, AI and governance.

Frequently asked questions

Do you run a website SEO audit on sites PS3G did not build?

Yes. The website SEO audit is the one SEO service we offer for any site, because the output is a fix list that any developer can act on. Ongoing SEO work is limited to sites we build and maintain, but the audit stands on its own. If you later want us to make the fixes, we can quote them as a project where the platform and access allow, or bring the site onto our maintenance plan.

What do you need from us to run a site audit?

Read access to Google Search Console and your analytics, a list of the pages and topics that matter most to the business, and anything you already know is wrong. For WordPress and similar platforms, a read-only administrator account lets us check templates and plugins. We do not need hosting credentials or write access for the audit itself; those come later only if you ask us to make the fixes.

Is this a technical SEO audit or a content audit?

Both, in one piece of work. The technical side covers crawling, indexing, speed, Core Web Vitals, redirects, schema and template issues. The content side covers which topics the site should target, which pages cover them, where pages compete with each other, and where pages are missing compared with competitors. Fixing one without the other usually disappoints, so the fix list combines them and orders them by impact.

How is a Core Web Vitals audit done?

We look at field data first, the measurements from real Chrome users that Google reports in Search Console, because that is what search uses. Then we reproduce the problems in lab tests on representative pages, trace each poor metric to its cause (usually images, fonts, scripts or layout shifts from late-loading elements) and write the specific fix. A score alone is not a finding; the cause and the change are.

How long does the audit take and what does it cost?

It is a fixed-scope project, so the price and the delivery date are written in the proposal before we start, and they depend on the size of the site and the platform. There is no monthly commitment attached. Ask for a quote with the site address and we will confirm the scope and price.